Yes, that title was a little long, but I wanted to make certain that I had your attention. As the majority of you may be aware ( or should be, at least ) yesterday new FTC rules came into effect concerning the use of testimonials and endorsements in advertising. Plenty of the new regulations directly affect web-based marketers, so I made up my mind to go direct to the source to see precisely what this would mean for me ( and for you, my readers ).

I went to http://www.ftc.gov/opa/2009/10/endortest.shtm and actually read through the entire 12 page guide especially the federal Trade Commission sixteen CFR Part 255 Guides Concerning the use of Endorsements and Testimonials in Advertising. Here are the highlights as they pertain to us online marketers :

first off , there’s the problem of endorsements. The FTC specifically states that endorsements must reflect the truthful viewpoints, discoveries, beliefs, or experience of the endorser. This part may appear pretty simple, but how they outline that ‘honesty’ has some big ramifications about how you can write your sales copy or other advertising or promotion pieces.

The massive term that the FTC is using is substantiation of representations conveyed. What this implies is that you’ve got to be ready to prove ( and back up ) any claims you make. Which I’ve always told you to do, but what’s changed is what they consider evidence. While I’ve always used real examples for my proof, I ( and everybody else ) would naturally pick out the best results out of the bunch to spotlight. Itis a natural thing to do.

But now, no longer are you able to say, about a weight loss product, for instance, Lose twenty pounds in 2 weeks! simply because one of your clients did. Now, any claims you make need to be representative of the average experience of the user, not the exceptional ones. And you can’t just cover your butt with a results not characteristic disclaimer, either the FTC has deemed that disclaimers did not adequately cut back the communication that the experiences outlined are sometimes representative. In English, that means that even if you assert that results aren’t standard in small print, it does not change the indisputablefact that you are giving the impression in the big giant headline that everybody could lose twenty pounds in two weeks.

Keep reading the rest about New FTC Regulations…

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It is a well-known fact that E-mail Marketing is an integral part of the marketing strategy the majority of companies use to make the most of communication with their customers with the aim of promoting further partnership and in this way increase profits. In all honesty, every modern business requires e-mail sending. Why? It increases the performance . Every person communicates via e-mail. It is the cheapest way to let customers know about you , to increase their number and conserve them.

Although, E-mail marketing is considered to be one of the most effective tools for business promotion, many companies do not take advantage of it. There are few simple steps to improve your E-mail Marketing effort and make your company gain from it.

-    Reply to e-mails promptly. When you receive a mail – e-mail back to make your customer feel welcome . You may also make a telephone call if a number is provided. That would make a customer feel delighted. People enjoy it!

-    Personalize the subject line . Make the customer believe in his importance and respect .

-    Segment your customers . Respond to e-mails differently to different subscriber groups according to their preferences, gender and interests. It gives you an opportunity to target a certain type of customers interested in particular type of product or service and promote your e-mail campaign .

-    Be relevant . Make your customer pleased by giving an answer to a question he wants to know or sending relevant content in your e-mails . 

-    Building an opt-in E-mail list. Gather e-mail addresses even before your first e-mail is sent. There is no use in huge amount of e-mails, if you don’t have a good targeted and responsive subscriber base.

By introducing these simple rules into your ads efforts , you enhance customers loyalty and insure steady stream of subscribers to your business website. If you think these tactics is not enough to generate the results you need, you are welcome to hire seo and Pay Per Click campaign. SEO agency will offer you complete internet marketing strategy and assist in every process reqired.