Search Engine Optimization and Why You Should Use it To Become a Trusted Expert

You may not realize it, but the things which will make you a trustworthy Expert will also help you with your SEO

Which will enhance your natural ranking with Google

that may help people looking for your service find you in the head of the search rankings

Which makes them think of you as a Trusted Expert!

See how that works?

if you want to be a trusted Expert ( and naturally you do ) you need to be all over SEO. Thats because people inherently trust natural search results more than PPC ads when they do a search.

Why?

It does not matter what the logical truth is, its the visceral emotive reaction ( I’m such a genius for knowing that enormous word ) that counts, and gets folks to take action. So, if you want to be considered a trusted Expert in a certain niche, then you want to rank well in your target keywords.

you’ll expect this post to be full of SEO tricks and tips, but what you do not realize is that youhave already been doing a lot already to boost your SEO, if youhave been doing everything that Ive commended to become a Trusted Expert ( and you have been doing those things, havent you cause here is the previous post in the series if you missed it Press Releases the More Technical Stuff

- Your blog. Google and the other search engines loves them some blogs. Each time you post, you improve your credibility and your standing with Google. Blogs are also a great way to target new keywords a good blog post with the correct keyword density ( 2-5% ) can bring you in a large amount of new folks if targeted correctly.

- your internet press room. Again, Google loves anything that provides fresh content, and you are going to be posting each single publicity release you send out ( and again, you are sending publicity releases out now, right? ) This is especially vital because the online press release services only keep your promotional releases indexed for a little while. Anyone looking on the terms you used in those press releases after that time will be directed to your online press room / latest reports area. And if you do not have an area for your publicity releases, then theyll end upat somebody elses websites.

beyond your Trusted Expert content, there are aheaps of basic technical things you need to be doing to enhance your SEO.

• Check for broken links and images (Google hates errors)
• Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
• Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)
• Use a robots.txt file.
• Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
• Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
• Have your main keyword in an h1 tag (only once)
• Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
• Have a Google friendly site map and submit it to the google webmaster tools.

There are a lot of other tricks to boost your SEO, but this is a good place to start. Like a lot of things about being a trustworthy Expert, it all returns to the content. Correctly targeted content not only brands you as a Trusted Expert, but it also improves your SEO and makes it simpler for folk to find you, which helps them to see you as a trustworthy Expert.

Funny how reciprocal that is well I suspect so anyway sort of.

find out more about becoming a trusted expert and how you can Make Money Online.

Tagged with: Correct Keyword • Credibility • Expert • Genius • Google • Google Search • Internet Press • Keyword Density • Logical Truth • Natural Search • Niche • Other Search Engines • Ppc • Press Release Services • Publicity • Search Engine Optimization • Search Optimization • Search Rankings • Seo • Target Keywords

Filed under: Online Business, Promotion and Marketing

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