Choosing a Great Domain Name

The first step in building a website is the choice of a domain name.  Whether you are a doctor, lawyer, plumber, aluminum siding salesman, or if you want to start up a website to advertise your garage band, the entire undertaking begins with the choice of a domain name.

Next you might ask- “What determines the best choice of domain name?”.  There are various factors to take into consideration.  For example, if you are someone who wants to build a website devoted to your cat, then the answer is that the choice of a domain name really doesn’t matter.  Why not?  Most likely in that case you’re not looking for lots of traffic, your site is probably only something you are going to produce for family and friends, to keep them up to date.  You could pick something really obscure, something unique to you and your family, from the sublime to the ridiculous, and it won’t matter because you are not necessarily looking for great amounts of traffic to your site.   

So you can name a website anything as long as it is only meant for a select few.  It’s only if traffic is a factor and you want to attract customers, and as many as possible, that the domain name you choose to register really matters.  So……

What if you are looking to attract customers?  And to get as much traffic coming to your site as possible?

The simple answer is, it can bring huge dividends to have a domain name that draws attention to your site or business.  Put some thought into how people search.  For example, if your company sells insurance or doughnuts or bowling pins or toilet bowls, find a way to incorporate WHAT YOU DO in the website domain name.  If you can, get your domain name exactly the same as your business, that is your best bet.  Failing that, at least try to put the category of your business into the name.  For example, an antiques website should have a domain name like antiques.com or bobsantiques.com, something that immediately associates the domain name with the theme of the site.  It’s all about branding, and making a lasting impression on the target audience or customers.

The WhoIs database contains all domain names registered, and when you are searching it will show whether or not your desired name is already registered.  For your convenience in searching, I have conveniently placed a domain name search engine on StartYourWebsiteToday.com for this very purpose.  After searching for the domain name, the results given will instantly show whether or not the domain name is available, and if so, give you the option to immediately register it.  If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.

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Filed under: Marketing

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